First of all–a little about myself. My name is Eric Anderson; I am a high school English teacher and I have taught 9th and 11th grade English now for five years. I received my bachelor’s degree from Brigham Young University; I am married with two children: Liam (William) and Portia. My wife, Anna, is also an English teacher, but she has sacrificed her career to stay home and raise our children.  I LOVE teaching–I consider it to be one of the greatest aspects of my life; only after my two children were born did I ever dread going to school.  I have loved almost every minute of it and I hope to continue with this enthusiasm until they take me out of my classroom on a stretcher; one of the greatest things I love about teaching is working with my superiors in order to make our work environment more conducive to learning, and deciding where change is needed and helping to implement the change.

During my interview with Superintendent Hodge, I began to see many aspects of our reading coming out. Especially communication. Continue reading L-Team


Communication in Public Education

I interviewed Brittany Sutton. Mrs. Sutton is one of my assistant principals at Barry Goldwater High School, which is where I teach English. Barry Goldwater High School is a public school in North Phoenix. Specifically, Mrs. Sutton deals with the curriculum aspect on my campus. In my interview, Mrs. Sutton address how written communication is utilized on our campus and some of the struggles that come with it.

In regards to who participates in our community/organization, Mrs. Sutton said that not only do students and teachers participate, but parents/guardians as well. She made it apparent that the parents/guardians are an integral part to the community. At my school, parent involvement is hard to achieve because of the type of background that my students come from. It isn’t a harsh area; however, my students have been described as “survivors” because their parents are often not a part of their lives. Therefore, getting whatever parent involvement we can is crucial. Continue reading Communication in Public Education

REI and Written Marketing


Since the beginning of the year, I have been the envy of every rock climber, hiker, and outdoor enthusiast: I work for REI and get to work/play every single day. Over the years, REI has quickly become an American icon for the outdoor industry. Although a majority of people can recall their own personal store that they have come to know over the years, I still have customers chuckle on a regular basis when I ask them if they are a member. Most customers usually respond with, “Of course I am! Way before you were born!” Honestly though I’m not surprised. These grizzled, alpine heroes look like they’ve been to Everest and back. Continue reading REI and Written Marketing

An Inside Look Into the World of Travel Writing


In 1989 my Mom went to travel school at the age of forty-five. She hadn’t been to school since her high school graduation, had worked little in her life other than raising her five children and could only type 12 WPM. But, when times got tight and she knew we would be needing a second income, she chose to get a career instead of a just a job. Having dreamed of being a flight attendant as a teenager, she was still drawn to the travel industry. So when she saw the ad for the International Air Academy in Vancouver, WA she knew it was time to give it a try. It took some doing, but she managed to secure the loans to attend the three month program, hoping to go to work as a gate agent upon graduation. So, at forty-five, she got dressed in her best clothes, took a deep breath and walked into a classroom full of students, mostly in their early twenties or younger. It was terrifying, but looking back, it was the best decision she ever made. Not only for herself, but for her children too.

Continue reading An Inside Look Into the World of Travel Writing

Communication in Non-Profit Organizations

I have worked in a wide range of industries consisting of pest control management, non-profit, hospitality, retail, online education, and corporate buying. One of the things that I have learned along the way is that no matter where you work or what your assigned responsibilities are, you need to know your audience. Communication cannot be effective unless the message is tailored to the audience, and in order to do that, you need to know a little bit about who your audience is. The message must be “heard” by the recipient or else there is no communication at all. Famous author and management consultant, Peter Drucker, once said “There is no possibility of communication, in other words, unless we first know what the recipient, the true communicator, can see and why”. Continue reading Communication in Non-Profit Organizations

Writing to Get to College: The AVID Way

At the end 2013-2014 school year, six-hundred eighty-five Mesa High seniors donned their caps and gowns and walked across a stage.  Each student embraced their high school diploma with perfect posture and a smile that stretched from ear to ear.  With the announcing of each name, scores of friends and family scream and cheer, waving signs and on occasion using air-horns.  For some students, graduation marks the end of their educational journey.  For others, it is just the beginning.  Within a small group of graduates, this night is a record-breaking event.  Fifty-five Mesa High seniors were awarded a record-breaking 5.2 million dollars in scholarship money.  These students were all members of an elective course that I have the great honor of teaching, AVID. Continue reading Writing to Get to College: The AVID Way

Public Writing for a Public Audience

Why should we be interested in blogging? Isn’t it just a fad? Isn’t blogging mostly for fun, for letting us know about the best pasta recipes from Ree Drumond, the Pioneer Woman, or making your own furniture, just like Ana White teaches us on her blog? Isn’t it best to use blogs to show off our travels, similar to Pam from Nerd’s Eye View?

But wait! Didn’t these bloggers have to work very hard and do a lot of research to make their blogs successful? It isn’t just a fad, is it now? Continue reading Public Writing for a Public Audience

Public Writing for Professional Purposes