“We need to know the destination–if not in a precise way, then at least a generalized way. Before we actually translate anything into reality we must be able to dream about it.”
In my world, in my sphere of influence, the destination is all I have. I am not a writer. I am a teacher. If I wish to have any success, if I wish to have any a power or influence, I have to sell my students on their potential; I have to help them see the end–sort of a transpurposed (yes, I made that word up) photograph–they have to see a snap shot of who they could be in the future. In the end I have to help my students believe the dream I have for them and help them have that same dream. Continue reading A New Age of Writing→
We live in a diverse world made up of different ethnicities, religions, traditions, interests and preferences. So, how do we tailor our messaging to appeal to a diverse audience in the business world? Whether communicating globally, or even one localized audience with diverse backgrounds, we have to be cognizant of our audience members. Because of the diversity of our world, it is impossible to please everyone and one size definitely does not fit all. However, there are ways that writers can develop their communications to better appeal to the majority of our diverse audience.
The first thing writers need to understand about communicating cross-globally is the concept of globalization. As Doreen Startke-Meyerring describes it, “Globalization… is the web of contacts, impacts, and connections now engulfing the basic institutions of the world in virtually every dimension of activity: demographic, economic, technological, environmental and political”. Our points of contact with anyone else outside of our background can be considered an aspect of globalization. Continue reading One Size Does Not Fit All→
“The world is changing in such unpredictable ways and will continue to become more and more unpredictable as we move through this century. All we can say with a fair amount of certainty is that the speed of change will become faster and faster—it is very unlikely to slow down” (Yunus 248).
We all know a lot of things have changed in the world in the past several decades and the travel industry is no exception. The internet brought on a new type of booking where consumers could easily cut out the middle man and go directly to the source themselves. Add into this the fact that airlines stopped paying commissions, which caused travel agents to start charging fees, and suddenly everyone has become a travel expert. If you can point and click, you can book travel. And that was before the world of tablets, smart phones and Apps. Continue reading Globalization and the Travel Industry→
In my profession of education, I deal with multiple cultures. These cultures range from Hispanic, Asian, and Middle Eastern to name a few. We are a hodgepodge of cultures on my campus. This is everyone from the students to the teachers. Reaching everybody equally can be challenging. Various ways of communicating must be utilized to ensure that everyone is on the same page. Communication may come from social media, e-mail, or a telephone call. However, it order to communicate with a diverse and multinational audience neither one of those can be used exclusively.
My school utilizes social media quite a bit. We use social media to inform our community about upcoming events like sporting games, awards, and anything else that is important going on at our school. Doreen Starke-Meyerring says, “the Internet now allows professional communicators not only to access audiences around the world but also to actively engage them in increasingly open genres— those that allow audiences to participate in producing discourse (e.g., Weblogs, Wikis)— that are networked globally” (Meyerring, 475). With the use of social media our audience (students and teachers) are able to actively engage. Ultimately they make the decision about whether they want to be part of the online community. With social media, it has made us able to participate now in what we want and how we want it. Long gone are the days when we were presented with something and had to take it as is. Continue reading Globalization in Education→
How can a piece of written text promote community, and yet, apply itself globally? By all accounts, globalization and community seem like a poor coupling; how can we think globally and still apply local, community based ideals? Almost a year ago, I was faced with this same question. Prior to graduating with my undergraduate degree, I was given the opportunity to take a “World Englishes” course at Northern Arizona University. The course looked to primarily focus on how English is being used around the world, but specifically looked at how English is applied in different geographic and culture associated continuums. I soon learned that the class based on the role of English in other countries wasn’t only filled by American students looking to teach English internationally, as I had initially supposed. Rather, my class was filled with Chinese exchange students and other pupils from around the world. My predictions were largely incorrect — I had assumed that a class based on the globalization of English would be filled with students from my own background. Then, in a sort of paradox, I quickly understood that communication is necessary around the world. In essence, communication is a universal concept that authors and communities are constantly looking to address. Continue reading Being Global, but Local→
Because modern people are in a much bigger hurry to get their information than they used to be, the newspaper is not for everyone. I, myself, have never had a subscription to the newspaper and while I worked there I got it for free. I used it to put a portfolio together for my resume and job interviews. Luckily, people who write and publish newspapers are aware of this fact and probably are in the same hurry for their news to come to them. This is where the internet and social media come in very handy for everyone involved in educating themselves about the world around them.
The Campbell County Observer makes their newspaper available online. It is available immediately for subscribers and a weeks behind for others who want to look at back-issues. A lot of the information, however, is available for all immediately. These would be the classified ads that people pay for as well as public forums and letters to the editor. Continue reading Social Media and the Newspaper→
With the love of reading and children’s literature at heart, the Make Way For Books (MWFB) mission is “to foster and support the success of children in our community through cultivating a love of books and reading.” But how do they do this? Besides their work in the community at various preschools, libraries, and the annual Tucson Festival of Books, teaching the importance of reading to children daily, MWFB connects with their audience by various social media portals. MWFB uses Facebook, Twitter, YouTube, and Pinterest.