Globalization and the Travel Industry

Globalization World

“The world is changing in such unpredictable ways and will continue to become more and more unpredictable as we move through this century. All we can say with a fair amount of certainty is that the speed of change will become faster and faster—it is very unlikely to slow down” (Yunus 248).

We all know a lot of things have changed in the world in the past several decades and the travel industry is no exception. The internet brought on a new type of booking where consumers could easily cut out the middle man and go directly to the source themselves. Add into this the fact that airlines stopped paying commissions, which caused travel agents to start charging fees, and suddenly everyone has become a travel expert. If you can point and click, you can book travel. And that was before the world of tablets, smart phones and Apps. As Doreen Starke-Meyering pointed out in her article Meeting the Challenges of Globalization, “Morever, the globalization of professional communication as a service changes the circumstances (i.e., where, how, under what conditions, by whom, with whom, and for whom) under which the service will be produced”(469). We have embarked upon a do it yourself mentality in order to save a buck. But, are the savings really worth it?

It's Not My Fault

I have had a lot of experience with online booking while working as a travel agent. While it was my job to book travel, it was also my job to assist our members in booking their own travel online. I can tell you, without a doubt, the best part about using a travel agent, fees and all, is that you have someone to cover your back when things go wrong. Many a phone call has come in on my line with an irate customer insisting “we” messed everything up, from misspelling a name, to entering the wrong date, to sending them to or from the wrong city. Upon further research into the matter, what did I find? “We” didn’t do anything. They had booked online and insisted that our computer system magically changed everything they input because they did it correctly and now it’s wrong. Well, guess what? “They” did it, so in this case, the customer is at fault. If they had called and we had booked it for them and something like this occurred, it would have then been the fault of the agency and the cost for corrections would have been on us. We definitely see Deborah Cameron’s point here when she advises, “The growth of expert systems in any domain tends to promote the attitude that knowledge acquired without expert support is somehow insufficient to meet contemporary standards…”(76).

I now pronounce you….MERGED

AA and US Merge

Yes, another way in which globalization has affected the travel industry is that many companies are merging together. There are rumors that by the time they are done, we will only have two airlines to choose from. Already we have lost big name companies such as Continental Airlines, TWA and US Airways, which merged with American last year, and will cease using the name US Air sometime this year. The airlines that are remaining have also become extremely liberal with their frequent flyer programs, allowing you to fly almost any airline and still obtain your points.

Hotels Merge

Hotels have also began merging, although they usually keep their individual names, but they are quickly becoming one large corporation. Before long, people may be able to book all their hotel needs in one easy phone call.


Some people may think that traveling in comfort has increased with globalization and they are right. With fully reclining seats for overseas flights, business class, and comfort economy, the airlines now have a lot more to offer, but you’re certainly going to pay for it. In fact, some of the smaller airlines charge for absolutely everything, from your seat assignment, to your baggage, to your refreshments. The only thing they haven’t started charging for yet, is the use of the lavatory, but you never know what the future may hold.

Coming Soon to Airlines

Even with the name brand airlines, the days of in-flight meals and movies have become a thing of the past. You can purchase a meal, yeah, because that’s a feast you want to pay extra for, and you can always swipe your credit card on the tiny screen in front of you in order to watch TV while you fly, but you’re no longer getting a movie as part of your flying experience. For now most airlines do offer WIFI with the cost of your ticket, but that too could always change.


As early as 2000, the airline industry worked a whole lot different. The further in advance you purchased your ticket, the better price you got. Now things are different. Most airlines offer First Class, Business Class and Economy. First Class is an amazing “POD” experience where you are treated like royalty and have plenty of space as well as free dining options. Business Class offers more leg room so you have a little more space to stretch out. And then there’s Economy Class, where you will squeeze your body in among two to three other passengers, also trying to squeeze their bodies into a tiny seat on a tiny row, and BONUS, you now get to suck in and fasten that entirely too small seat belt, for the duration of your trip. I think people get up to use the lavatory as an excuse to breathe easy until they are once again seated and strapped in, as if you need it. In case of a crash, you are already wedged in so tight with your seat mates, that you’re not going anywhere. There are actually people out there who pay full price for an extra seat, just so they can have some elbow room.

No Room



Finally, the staycation has become increasingly popular, not only because it keeps travelers in their own territory, but also because of the costs of traveling these days. Unless you’re not particular about where you stay, and you should be with the recent onset of bed bugs picked up in hotels, finding a hotel under $89 per night is next to impossible. And that’s for 2 adults. Most hotels do allow children to stay free, but all adults are charged an additional $10 per person, usually to offset the cost of the free breakfast, because we all know that waffle and boiled egg is worth $10 per person. Add onto that the cost of airline tickets and/or rental car fees and it’s already cost you $3,000 for a one week vacation somewhere and you haven’t even bought attraction tickets yet. With a staycation, people are learning to play tourist in their own hometown. They get to drive their own cars and sleep in their own beds, so they can now afford to do things you never do because you live there and you can do “that” anytime. For instance, I lived in Nashville, TN for 5 years, but I never went to the Grand Ole Opry. Why? Because it was there and I lived there, and I could go anytime. I lived in Glendale, AZ for four years and never seen the Grand Canyon. Why? You guessed it, because I could go there anytime. There’s a lot to be said for the staycation. If you don’t know of anything exciting nearby, stop by your local visitor’s center or the Chamber of Commerce. There could be things nearby you never even knew about.


 In the world of blogging and travel writing, globalization applies most to remembering your audience, and when you’re publishing online, that could be just about anyone. So, you have to be cautious that your word choices are not only applicable, but also are inoffensive. It’s far too easy to forget about diversity when you’re writing, especially if you have a natural talent for it, like I do. I don’t have to think a lot about what I write, I just grab a keyboard and the words and images come pouring forth. In cases such as this, you may have to take a step back and make sure you are using your skills to the best of your abilities. And of course, it’s not only words to be careful of. It’s a combination of words, images, colors and fonts you choose to add to your text.


So, has globalization affected travel? You bet it has. But, that doesn’t mean that people have stopped traveling. They have just started traveling in a new way. With all of the changes, travel and tourism is still one of the leading industries in the world. Ever since 9/11, people have begun to understand that life is short, and family time is important, so more and more people are scheduling family vacations each year. Some go to the top international destinations, some travel domestically and some spend their vacations a little closer to home. But, the point is, they are all taking vacations.


6 thoughts on “Globalization and the Travel Industry”

  1. Hi, Stacie,

    When I read this, it made me think that globalization is going to result in fewer choices for the consumer. Your point about airlines charging for everything is a good one; I’m lucky enough to be Active Duty Air Force, so I often don’t have to pay for bags, even when I’m on leave. I’m sure you remember years ago when airline travel was cheaper in relative terms to today. Air travel was easy and affordable. Now, it seems to be going in the opposite direction, as you detailed. Perhaps in the next en or twenty years, airlines will price themselves out of business. You’d think this couldn’t happen, but as long as people are willing to pay extra, they will have to put up with it.

    Nice writing!


  2. Hi Stacie!

    Wow! How convenient the topic of globalization as it applies to travel (writing)! You must have a wealth of information for your fifth blog!

    While your blog perfectly establishes connections between globalization and travel, I wondering what your thoughts are on how globalization connects to the genre of travel writing. Do you think you could make this great, great post even better by adding a paragraph or two about globalization and writing. The popular “Eat, Pray, Love” is coming to mind right now, for example. You could also do a search for, say, the top 20 Travel books of all time, and see “where in the world” the list of books take you. You may get enough material to perform some great analytics on globalization and writing.

    Your selection of images for this blog was great. I liked how you combined a classic look with a more modern look. Effective.


  3. Stacie,

    Again, you have done a fantastic job with organization and with the use of pictures to both add to your content and keep your reader moving through your writing seamlessly. You incorporate ideas from the readings so wonderfully in the beginning of your post–they relate well and help to build up the reason for this post. After that they get a little lost though. I think adding the section that Denise suggested would help with that, and maybe consider referring back to those initial quotes and ideas a time or two throughout the post. As I was reading, I was engaged and understanding your thoughts, but had to keep reminding myself how it relates back to the introduction of this post.

    In your conclusion, you ask a great question which you then answer. In order to make a bigger impact, I think defining globalization here as a review for your reader would help to emphasize what it is that’s changing the way communication and travel are happening today.

    Your descriptions of people fitting onto airplanes and concerns about cheap hotels had me chuckling. These are relateable scenarios and keep me actively interested and connected throughout. You have a great writing style and voice. Including rates and various options for travel help to show that you’re a credible source and know what you’re talking about. I don’t question that at all. Great job overall! I’ve truly enjoyed reading your posts each week!



  4. Stacie,
    I really enjoyed your blog and I agree with Denise about exploring how globalization effects travel writing itself. I liked your segment about staycations (although I will argue that there are some reputable, decently priced hotels out there that aren’t crawling with bed bugs). I do think globalization has affected travel as a whole and while I doubt that airlines will ever go out of business it makes me wonder if we will see more competitive rates in order for some airlines to gain more customers once tickets get to be insanely high. I will miss reading your blog every week! Best of luck and thank you for sharing!


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